Bulls Eye Total Market Coverage
Target Market Advertising with pinpoint accuracy
Enternet's systems enable newspaper clients to offer their advertisers a "Bulls Eye"
Total Market Coverage (TMC) program. What's a TMC program? In a TMC, the newspaper
delivers selective preprinted FSI's (free-standing inserts) to subscribers via selective
inserting into the paper, and to non-subscribers via selective inserting or onserting into
address-specific mailing packages delivered to those non-subscribers by USPS.
Each of Enternet's newspaper products, the legacy CSN-NT and current-release eNet 3000 series systems, enable
a Bulls Eye TMC program. They provide complete inserter/onserter functionality such as:
controlling misses, repairing, handling rejects, controlling all downstream devices and
providing efficiencies for maximum throughput. In addition, both control systems can
seamlessly interface with front-end production planning and scheduling programs, downloading
their data to make a packaging operation more efficient and functional.
Bulls Eye TMC Advantages:
For Advertisers:
· Total market saturation -- no missed households in the market area
· Lowest cost per readership -- combined lower rate for selective newspaper inserting and TMC mailings
· One-stop shopping for the preprint advertiser
· Can maximize selectivity by using micro-zoning or address-specific inserting/onserting. This allows preprint advertisers to target their desired prospects, reducing the number of inserts needed to reach the entire target market.
· Can use variable messaging to enhance the TMC mailing -- provides more value by improving readership
· Provides "walk-sequence" addressing and mailing rates for the mailed product, yielding the lowest-possible postage costs
· Verifies all address labeling and provides production reports confirming proof of delivery
· Builds customer loyalty in the entire marketing area on a regular basis
For Newspapers:
· Boosts newspapers' advertising revenues, generally using existing inserting equipment
· Through virtual connectivity, facilitates supervisor, line management, production management, and senior management oversight and production performance review of all inserter and packaging lines
· Provides complete production performance data collection and report generation for all levels of operator and management personnel. Short term and long term data collection are provided to enhance real time production performance and long term overall system operation.
· Provides full production flexibility to move operational jobs across the network from line to line or plant to plant, depending on current distribution requirements.
· Features "user friendly" operator controls providing improved advertising packaging production performance while allowing for more complex job processing.
· Provides newspapers a low-cost opportunity to sell subscriptions -- the subscription offer rides along in the TMC mailer
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